28 Nisan 2008 Pazartesi
1 Nisan 2008 Salı
GROUP10 PROJECT-BUSINESS PLAN
Participants of Group 10:
Mürüvet Karacan
Ömer Kıncılar
Ezgi Özkök
Selen Oskan
Erdi Eyüboğlu
Project Definition:
Manufacturing a clipboard which can be produced and sold easily.
Mission:
Our main goal is to produce a poster display.We want to professional on this business.Our target is satisfying the customers and gaining profit.Our product has this properties:
-From recycled and eco-friendly materials
-Lightweight
-Strong
-Functional
-Ergonomic
-Storable/ demountable
-Portable
-Robust
-Aesthetic
-Easy poster-placement and removing
-Market success - attractive
-Cheap
-Appropriate for mass production
-Be produced by physically handicapped workers.
Products and Services
Selling of the products is done in two ways:
1.Via internet for retail
2.From the factory directly
We produce just one type of poster display-no alternative color or materials. Employees who are physically handicapped can easily work with the production of the poster display.Beside since the poster displays are very lightweight,they can be easily carried and do not give any harm to workers. That’s why all raw meterials are wood product, we just made a deal with one company. Briefly all the components come from the same company .
Advertisement
We sell our product via internet mainly and we don’t spend extra money for the shop and employee expenses.We advertise our product in universities and high schools with using stands.For this way we can approach our taret groups.
Future Plans
We start our production process with one type of poster display.But in the future we intend to able to produce new types of poster diplay. But our products always have easy –producible forwhy we can engage physically-handicapped workers for any jobs.
Target Market
Universities,Restaurants,Exhibitions,Galeries,Students
Target Customers
For our poster display, target market is very comprehensive. The area of our target market is wide.
Origin and Profile of the Customer
There are four main customer types which are;
1) Education Institutions: our product can be very useful in education institutions especially universities and high schools.
2) Firms: there is a strong demand for the poster displays especially the ones like ours for business meetings.
3) Convention Centers: convention centers need to use our poster display to display posters that are used in convention centers.
4) Exhibitions: exhibitions use clipboards to exhibit pictures or photographs.
The concept and the product image of this clipboard adresses two customer types.
The types of consumers are;
1) People who need a lot of area to display their poster.
2) Teachers who teach the subjects by using visual materials as the education system are getting more efficient with visual impact.
Market Analysis and Future
In today’s industrial world, there is always a need for clipboards. But this need is not fixed. As the technology is developed there will be a great decrease of the clipboard need. However, the computer systems can not reach the level of fighting with classical boards. In addition the education system of the day presses the educators to use visual things so that clipboards are still in demand.
Competition
There are about 23 groups that design, produce and sell poster display. This shows that there is a big and strong market.The new competitors have been included in the market successfully with new ideas.We will be in the market with competitive plans, as well.
The profile of competitors:
The categories of our competitors:
1- Groups that have been in the market for a long time.
2- New groups in the market
First kind of groups control the market now.Their costumers are big companies.Therefore,the new groups that try to sell their products to same profile of costumers and not bring innovators can not hold on to market easily.
Competition Strategy:
Although it is difficult to hold on to market for new groups,we and our product are qualified enough.We will be included and compete in the market owing to these ways:
1- The qualifications of the materials used for our product
2- The facility of transportation
Firstly,the material of Caoutchouc will let us access the students and the schools which do not find the suitable product in the recent market.We will be unique.Secondly,we will transpor our product to our costumers,which the groups do not spend money for.This will be a big reason for costumers to choose us.
Marketing Plan
Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market.Our marketing challenge is to position our product and service offerings as the high-quality, high value.
We are planning to sell our project by some strategies.Approximately 200 YTL are planned to spend so that we can do advertisement for our poster display.
Cost Analysis
Mürüvet Karacan
Ömer Kıncılar
Ezgi Özkök
Selen Oskan
Erdi Eyüboğlu
Project Definition:
Manufacturing a clipboard which can be produced and sold easily.
Mission:
Our main goal is to produce a poster display.We want to professional on this business.Our target is satisfying the customers and gaining profit.Our product has this properties:
-From recycled and eco-friendly materials
-Lightweight
-Strong
-Functional
-Ergonomic
-Storable/ demountable
-Portable
-Robust
-Aesthetic
-Easy poster-placement and removing
-Market success - attractive
-Cheap
-Appropriate for mass production
-Be produced by physically handicapped workers.
Products and Services
Selling of the products is done in two ways:
1.Via internet for retail
2.From the factory directly
We produce just one type of poster display-no alternative color or materials. Employees who are physically handicapped can easily work with the production of the poster display.Beside since the poster displays are very lightweight,they can be easily carried and do not give any harm to workers. That’s why all raw meterials are wood product, we just made a deal with one company. Briefly all the components come from the same company .
Advertisement
We sell our product via internet mainly and we don’t spend extra money for the shop and employee expenses.We advertise our product in universities and high schools with using stands.For this way we can approach our taret groups.
Future Plans
We start our production process with one type of poster display.But in the future we intend to able to produce new types of poster diplay. But our products always have easy –producible forwhy we can engage physically-handicapped workers for any jobs.
Target Market
Universities,Restaurants,Exhibitions,Galeries,Students
Target Customers
For our poster display, target market is very comprehensive. The area of our target market is wide.
Origin and Profile of the Customer
There are four main customer types which are;
1) Education Institutions: our product can be very useful in education institutions especially universities and high schools.
2) Firms: there is a strong demand for the poster displays especially the ones like ours for business meetings.
3) Convention Centers: convention centers need to use our poster display to display posters that are used in convention centers.
4) Exhibitions: exhibitions use clipboards to exhibit pictures or photographs.
The concept and the product image of this clipboard adresses two customer types.
The types of consumers are;
1) People who need a lot of area to display their poster.
2) Teachers who teach the subjects by using visual materials as the education system are getting more efficient with visual impact.
Market Analysis and Future
In today’s industrial world, there is always a need for clipboards. But this need is not fixed. As the technology is developed there will be a great decrease of the clipboard need. However, the computer systems can not reach the level of fighting with classical boards. In addition the education system of the day presses the educators to use visual things so that clipboards are still in demand.
Competition
There are about 23 groups that design, produce and sell poster display. This shows that there is a big and strong market.The new competitors have been included in the market successfully with new ideas.We will be in the market with competitive plans, as well.
The profile of competitors:
The categories of our competitors:
1- Groups that have been in the market for a long time.
2- New groups in the market
First kind of groups control the market now.Their costumers are big companies.Therefore,the new groups that try to sell their products to same profile of costumers and not bring innovators can not hold on to market easily.
Competition Strategy:
Although it is difficult to hold on to market for new groups,we and our product are qualified enough.We will be included and compete in the market owing to these ways:
1- The qualifications of the materials used for our product
2- The facility of transportation
Firstly,the material of Caoutchouc will let us access the students and the schools which do not find the suitable product in the recent market.We will be unique.Secondly,we will transpor our product to our costumers,which the groups do not spend money for.This will be a big reason for costumers to choose us.
Marketing Plan
Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market.Our marketing challenge is to position our product and service offerings as the high-quality, high value.
We are planning to sell our project by some strategies.Approximately 200 YTL are planned to spend so that we can do advertisement for our poster display.
Cost Analysis
The amount of money needed for the product a poster display is approximately 200 YTL.Our product consists of two main parts ,namely, standings and display parts.
The display parts which is formed three parts consist of wood frame (pine tree) and caoutchouc.
Frame of display (wood) costs 20 YTL*3=60YTL
Hinges cost 3YTL*4=12YTL
Caoutchouc costs 23YTL*3=69YTL
The standing parts which consists of three legs cost 15 YTL*3=45 YTL
Nails cost 4YTL
Overall cost is 190 YTL.
Marketing price is 235 YTL.
Our profit is approximately 25% for each product.
Marketing Strategies
We use different types of marketting tools in order to show existing a business enterprise.Our other aim is to provide people can notice our project.There are some tolls to introduce our project:
-some exhibitions and galleries,
-schools,
-some seminars and conferences rooms,
-universities,
Our Future Plans and Strategies
Thanks to the well-marketing, we can consider expand other city to sell our products.We can vary our poster display and increase the capacity of the production.
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